Institutional Choices Under Globalisation
New Perspectives on the Modern Corporation series
Edited by Silvia Sacchetti and Roger Sugden
Chapter 12: Quantity, Quality and Creativity
Francesco Sacchetti In social sciences it is possible to distinguish two research approaches that are widely debated. The first one conceives the world along a number of variables and aims at analysing the association between them; the second one is devoted to the holistic comprehension of specific social realities. This obviously lays the foundations for debate between quantitative and qualitative approach.1 In the brief space of this chapter I will only touch on some of the concepts related to the above-mentioned debate. The specific purpose here is to link the research process in the social sciences with the dimension of creativity. Rather than addressing creativity as an ordering property of chaos – as it happens in a number or contributions on cosmogony (Arlow, 1982; Bonnefoy, 1992) – or as an exclusive property of genius often associated to dissolute living and eccentricity, I look at creativity as a property belonging to every single human being (Chomsky, 1964; Amabile, 2001). The notion of creativity is linked to a human being‘s property that is often not well defined. In this chapter I will use two meanings of creativity: one comes from the Latin word creàre, which subtends to the idea of creation from nothing, as suggested by the Jewish–Christian tradition, where the divine accomplishes creation in a linear way (it had a beginning and an end). The other one comes from the Greek word kraínó, meaning to produce or to complete, from which derives another word, krantòr, which means dominator,...
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