Art Entrepreneurship

Art Entrepreneurship

Edited by Mikael Scherdin and Ivo Zander

This pioneering book explores creative and entrepreneurial processes as they are played out in the field of art. Nine original chapters by an international group of scholars take a detailed look at the sources of new art ideas, how they are transformed into tangible objects of art, make their way through often hostile selection environments, and ultimately go on to become valued and accepted by the general public. Making a number of original contributions at the crossroads of art and entrepreneurship, the book speaks to researchers across these fields, practicing artists interested in promoting and gaining acceptance for their work, as well as policymakers concerned with sustained dynamics of the art arena.

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Edited by Mikael Scherdin and Ivo Zander

Subjects: business and management, entrepreneurship, social entrepreneurship, development studies, social entrepreneurship, politics and public policy, social entrepreneurship

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