Appendix 1. Pre-structured case outline The pre-structured outline collects and organises the data around the following concepts drawn directly from the research propositions and research questions: 1. Antecedent stimuli prior to 1999 investigation and regulatory intervention 1.1 Existing relationships and nature of reinforcement 1.2 Antecedents in the managerial behaviour setting 1.3 Regulatory intervention and related undertakings 1.4 Undertakings as direct antecedents to behaviour The 1999 investigation: behaviour in the setting 2.1 Manufacturers managing scope and reinforcement of distributors 2.2 Manufacturers managing scope and reinforcement of retailers 2.3 Distributors managing scope and reinforcement of manufacturers 2.4 Retailers managing scope and reinforcement of manufacturers 2.5 Manufacturers managing scope and reinforcement of rivals 2. 125 M2706 - VELLA PRINT.indd 125 31/08/2011 14:01
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