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Edited by Alain Fayolle and Harry Matlay
Chapter 12: Innovating for Social Impact: Is Bricolage the Catalyst for Change?
Jill Kickul, Mark D. Griffiths and Lisa Gundry As an alternative to the focus on financial value creation, social entrepreneurship is primarily concerned with the creation of social value for disenfranchised members of society. To date, relatively little attention has focused on understanding the process by which social entrepreneurs mobilize resources to initiate, develop and grow their enterprises. While authors such as Bornstein (2003) have provided anecdotal cases and examples to imply that social entrepreneurs make do with the resources they currently possess, very little focus has been on the types of behaviour and development that enable them to continually sustain and have an impact on assisting marginalized individuals, groups and communities. As Desa (2007) recently highlighted, social entrepreneurship is abundant and flourishes in resource-constrained environments (for example, as witnessed in the inner-city neighbourhoods in the US (Porter, 1995) and small villages in Brazil and India (Bornstein, 2003)). We extend this literature with the first empirical study (to our knowledge) of the effect of bricolage behaviour on the growth of social impact, albeit in a relatively small but focused sample of social entrepreneurs. While economic theory predicts the rent-seeking behaviour of prospective commercial entrepreneurs, we focus instead on the prosocial behaviour of entrepreneurs whose environments are typically resource constrained and essentially present new challenges, whether opportunities or problems, without providing new resources (Baker and Nelson, 2005). Specifically, we examine the bricolage behaviour of social entrepreneurs – a set of actions driven by the pursuit of existing and often scarce resources that...
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