Methods and Applications
New Horizons in Intellectual Property series
Edited by Federico Munari and Raffaele Oriani
Martin A. Bader, Oliver Gassmann 8.1 INTRODUCTION This chapter provides an introduction to common concepts and elements of patent portfolio management. It describes the interaction of factual and legal protection strategies, the three major dimensions in handling patent portfolios, and gives an overview of value and costs of patent protection including practicable alternatives. Finally, in this chapter the St. Gallen Patent Portfolio Management Approach is presented. Numerous real world example and short cases of successful enterprises from different sectors complete the picture. 8.2 LEGAL AND FACTUAL PROTECTION STRATEGIES Innovations are responsible for a large part of the economic growth of highly industrialised countries and are therefore of great importance to the economy as a whole. However, in the early part of the 21st century innovations are generated in a particular setting. That is to say, the business environment is typified by considerable change and complexity and by the globalisation of competition – all of which adversely affect innovation success rates. After the intensive restructuring waves of the past years, forwardlooking firms are trying to gain an edge through innovation. To escape the tough competition over costs, enterprises are trying to woo customers with product differentiation. New products in the electronics, telecommunications and software industry are usually also associated with improved performance and lower costs. Innovation does not, however, restrict itself to the development of new products, but also includes the development of new service and business methods (Bader, 2008b). High levels of investment in the future can be afforded only by...
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