Innovation and Commercialisation in the Biopharmaceutical Industry

Innovation and Commercialisation in the Biopharmaceutical Industry

Creating and Capturing Value

Bruce Rasmussen

This path-breaking book addresses the ongoing implications for traditional pharmaceutical companies and biopharmaceutical start-ups of the realignment of the industry knowledge-base. The theoretical approach draws on the modern theory of the firm and related ideas in order to better define the concept of the business model, which is employed to guide the case studies and empirical analysis in the book.

Copyright

Bruce Rasmussen

Subjects: business and management, organisational innovation, economics and finance, economics of innovation, health policy and economics, environment, biotechnology, innovation and technology, biotechnology, economics of innovation, organisational innovation, technology and ict, social policy and sociology, health policy and economics

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