Innovation and Commercialisation in the Biopharmaceutical Industry
Show Less

Innovation and Commercialisation in the Biopharmaceutical Industry

Creating and Capturing Value

Bruce Rasmussen

This path-breaking book addresses the ongoing implications for traditional pharmaceutical companies and biopharmaceutical start-ups of the realignment of the industry knowledge-base. The theoretical approach draws on the modern theory of the firm and related ideas in order to better define the concept of the business model, which is employed to guide the case studies and empirical analysis in the book.
Buy Book in Print
Show Summary Details

Index

Bruce Rasmussen