Table of Contents

Handbook of Research Methods on Trust

Handbook of Research Methods on Trust

Elgar original reference

Edited by Fergus Lyon, Guido Möllering and Mark N.K. Saunders

The Handbook of Research Methods on Trust provides an authoritative in-depth consideration of quantitative and qualitative methods for empirical study of trust in the social sciences. As this topic has matured, a growing number of practical approaches and techniques has been utilised across the broad, multidisciplinary community of trust research, providing both insights and challenges. This unique Handbook draws together a wealth of research methods knowledge gained by trust researchers into one essential volume. The contributors examine different methodological issues and particular methods, as well as share their experiences of what works, what does not work, challenges and innovations.

Chapter 23: A Voice is Worth a Thousand Words: The Implications of the Micro-coding of Social Signals in Speech for Trust Research

Benjamin Waber, Michele Williams, John S. Carroll and Alex 'Sandy' Pentland

Subjects: business and management, organisation studies, research methods in business and management, research methods, qualitative research methods, research methods in business and management


Benjamin Waber, Michele Williams, John S.Carroll and Alex ‘Sandy’ Pentland INTRODUCTION Self-report measures of trust reflect an important and often highly reliable tool for researchers interested in trust (Mayer and Davis, 1999). However, self-report measures require subjects to stop and think about how much they trust others or are trusted by others. Researchers are not able to use these methods when subjects cannot stop to fill out surveys in real time. In our setting, medical conversations or handoffs, one member of the pair must quickly receive critical information about a patient’s current medical condition and then immediately begin caring for that patient. The rushed and technical nature of these conversations also makes qualitative research difficult because most of the social signals embedded in these conversations are non-verbal. During a transition in care, such as those we observed, medical personnel rarely stopped to relay social information verbally, making transcripts of their conversations useless for retrieving social content. Although video recording and coding of non-verbal behaviour such as eye contact is an option, it is more invasive than audio recording. The social signals embedded in the non-linguistic elements of conversation reflect a source of relational information that has received little research attention from trust scholars (Curhan and Pentland, 2007; Pentland, 2004). Thus in this chapter we seek to understand how the social signals embedded in non-linguistic elements of conversations are related to interpersonal trust. Non-linguistic elements of conversations include voiced utterances, which are vowel sounds like /o/, and unvoiced utterances, which are...

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