Table of Contents

Handbook of Research on International Advertising

Handbook of Research on International Advertising

Research Handbooks in Business and Management series

Edited by Shintaro Okazaki

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies.

Contributors

Edited by Shintaro Okazaki

Subjects: business and management, international business, marketing

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