China’s Creative Industries

China’s Creative Industries

Copyright, Social Network Markets and the Business of Culture in a Digital Age

Lucy Montgomery

China’s Creative Industries explores the role of new technologies, globalization and higher levels of connectivity in redefining relationships between ‘producers’ and ‘consumers’ in 21st century China.

Chapter 5: Fashion and Consumer Entrepreneurs

Lucy Montgomery

Subjects: asian studies, asian business, asian innovation and technology, business and management, asia business, international business, organisational innovation, innovation and technology, asian innovation, organisational innovation


‘I think China’s government has realized that the creative industries are very important for China. China was famous for its cheap labour. But right now several other countries are cheaper than China – like Vietnam and India. What should China do to compete in the future? The answer is that it needs to be more creative.’ Zhu Baixi, creative entrepreneur ‘You have a much better life if you wear impressive clothes.’ Vivienne Westwood The past 30 years have seen China transformed from a land of ‘blue ants’ to a shopper’s paradise. Gleaming malls, fashion boutiques, crowded markets and the internet provide urban consumers with access to a dazzling range of fashionable clothing and accessories. For those hungry for guidance on how to navigate this increasingly complex consumer landscape well, and eager to make the ‘right’ choices about what to wear and how to look good, China’s fashion media is also developing quickly. News-stands brim with international titles such as Vogue and Bazaar, jostling to convince both readers and advertisers of their ability to inform, educate and advise the fashion-conscious about the latest trends, and to explain how astute shoppers might incorporate these trends into their own identity and lifestyle. China’s emergence as the new ‘workshop of the world’ has had a profound impact on the economies of developed nations. The expansion of China’s export manufacturing sector has played a key role in providing the world’s consumers with access to inexpensive consumer products, including clothing, at low prices (Kynge 2007). New technologies...

You are not authenticated to view the full text of this chapter or article.

Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.

Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.

Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.

Further information