Table of Contents

Contemporary Microenterprise

Contemporary Microenterprise

Concepts and Cases

Edited by Joseph Mark S. Munoz

While there have been numerous books and articles written on the popular topic of ‘microfinance’, few books have been written on the business model behind it: the ‘microenterprise’. Due to its diversity of thought and high quality of chapter contributions, this book is poised to be the book on ‘microenterprises’. Contemporary Microenterprise is a collage of the latest research and viewpoints on the subject by recognized academics and experts from around the globe.

Chapter 12: Micro-global: Can Web-enabled Microenterprises Successfully Internationalize?

J. Mark Munoz and Daewon Choi

Subjects: business and management, entrepreneurship, international business, development studies, development economics, economics and finance, development economics


J. Mark Munoz and Daewon Choi INTRODUCTION Microenterprises are small business units, that are owner-managed, with few employees, capital and resource constrained, and with gross sales of under $25 000 per year (Tezler, 1992; Langer et al., 1999; Tinker, 2000). These business units proliferate in many parts of the world, and are significant contributors to national economies (Carbonara, 1997; Hernandez-Trillo et al., 2005; Daniels and Mead, 1998). In emerging nations such as Cape Verde, microenterprises constitute about 50 percent of employment (Baptista et al., 2006). Alongside microenterprise expansion, globalization led to extensive utilization of technologies and web-enabled business systems that spurred efficiencies and facilitated internationalization (Friedman, 2005). Market factors, technology, and transport and communication efficiencies empowered corporate platforms that drive the proliferation of born-global firms (Madsen and Servais, 1997). This chapter explores microenterprise literature, revisits internationalization paradigms, and discusses considerations in microenterprise internationalization. Through research and analysis, the authors identify viable strategies that may be utilized by small firms and nation states in seizing global opportunities. Aside from entrepreneurs, the study would be valuable to think-tanks, international organizations, government entities, and policymakers as they identify innovative approaches to support enterprise activity. MICROENTERPRISE CHARACTERISTICS AND ENVIRONMENT In the contemporary society, ventures with limited capital and resources pursue creative approaches in order to survive and grow. Many establish 140 Micro-global: can web-enabled microenterprises internationalize? 141 microenterprises and engage in street vending, retailing, and trading to sell products or services for income and asset expansion (Eversole, 2004). Many small ventures leverage competencies, technologies,...

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