Elgar original reference
Edited by Sten Söderman and Harald Dolles
Chapter 16: What do they really think? Researching residents’ perception of mega-sport events
Sport mega-events including the Olympic Games and Fédération Internationale de Football Association (FIFA) World Cup are intrusive by their very nature, bringing large numbers of visitors and media in contact with local residents for a relatively short period of time, impacting the host’s culture, economy and environment. At the pre-bid stage, an Olympic Games is ‘sold’ to residents on the basis of anticipated economic benefits (that is, employment, visitor spending, direct foreign investments, and so on), improved infrastructure and quality of life, and enhanced city image. Residents’ perceptions of major sport events should be assessed due to these impacts, yet residents are often overlooked as event stakeholders. Residents experience at first hand the impacts of an Olympic Games and are in a unique position to evaluate an event’s legacy as taxpayers, daily consumers of infrastructure and leisure consumers of Olympic sport venues. From a strategic management standpoint, it behoves a local organizing committee to communicate with residents, particularly if investments of up to $US50 billion (the cost to produce the 2008 Beijing Olympic Games) are at stake!
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.