Table of Contents

Handbook of Islamic Marketing

Handbook of Islamic Marketing

Elgar original reference

Edited by Özlem Sandıkcı and Gillian Rice

The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets.

Acknowledgements

Edited by Özlem Sandıkcı and Gillian Rice

Subjects: business and management, international business, marketing, economics and finance, islamic economics and finance

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