(De)Mobilizing the Entrepreneurship Discourse

(De)Mobilizing the Entrepreneurship Discourse

Exploring Entrepreneurial Thinking and Action

Edited by Frederic Bill, Björn Bjerke and Anders W. Johansson

This unique and fascinating book takes a critical look at aspects of the prevalent entrepreneurship discourse and presents several substantive new theories, prescribing what should be abandoned (demobilization) and what should be adopted or given a more central position (mobilization).

Chapter 10: Constellations of Another Other: The Case of Aquarian Nation

Daniel Ericsson

Subjects: business and management, entrepreneurship


Daniel Ericsson PROLOGUE In A Thousand Plateaus, Gilles Deleuze and Félix Guattari (1988) outline their nomadology and introduce the concept of the war machine. Although it is essentially seen as an abstract machine – an assemblage of points, lines, speeds, objects and flows existing in the virtual realm – Deleuze and Guattari (ibid., p. 230) highlight the war machine’s historical origins, thereby connecting it with ancient nomadism’s transition to an itinerant territoriality and differentiating it from the State and its apparatus. The war machine, they argue, represents a kind of self-organizing, decentralized and non-disciplinary force of aggression directed against the State apparatus in order to preserve the heterogeneity of the smooth space. The State, on the other hand, which strives for homogeneity and centralized control, seeks to appropriate the war machine for its own uses, thereby making it a piece, a plug-in, in its own apparatus and striating the space over which it reigns (ibid., p. 385). It is important to note, however, that the war machine does not have war as its objective. It only has war as potential: To the extent that war . . . aims for the annihilation or capitulation of enemy forces, the war machine does not necessarily have war as its object . . . But more generally, we have seen that the war machine was the invention of the nomad, because it is in its essence the constitutive element of smooth space: this is its sole and veritable positive object . . . If war necessarily results, it is because the war machine...

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