Table of Contents

Brands and Branding Geographies

Brands and Branding Geographies

Edited by Andy Pike

Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.

Chapter 15: Branding a Roman Frontier in the Twenty-first Century

Gary Warnaby, David Bennison and Dominic Medway

Subjects: business and management, marketing, development studies, tourism, economics and finance, regional economics, services, environment, tourism, geography, tourism, social policy and sociology, sociology and sociological theory, urban and regional studies, urban studies


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