Time, Timing, Space and Place in Business Action
This book has already mentioned that the interconnected, web-enabled world of the twenty-first century has seen dramatic changes in the way people network with each other. The global network economy has few boundaries, which is both fascinating and intimidating. The ceaseless flow of information that people avidly try to absorb means that the understanding of the human’s implacement gets easily lost in an increasing focus on the Internet’s virtual space. However, whilst information and communication technology can work to everyone’s advantage, society still (in most cases) deals in human relationships – which take place at, and from, different places. It is undeniably true that economic and technical development is, almost without exception, encouraged by increased speed. To juxtapose time with clock-time and speed is, however, problematic if one deals with other human beings (animals and nature) instead of technical devices only. The focus on increased speed has become extremely important in today’s modern firms, and for technology-led industry speed is the essence of usability – speed is everything. Companies compete with one another by trying to offer faster solutions, where faster in many cases is intended to be equivalent to better. Humanity is submerged in a culture of fast messages that proclaim we must always try to be even faster. Nowadays, when someone is asked how long time it takes to do something, they are actually being asked how fast it can be done. The valorization of speed is clearly supported by information and communication technology (ICT)based networking, and entrepreneurs are...
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