Table of Contents

Handbook on Organisational Entrepreneurship

Handbook on Organisational Entrepreneurship

Elgar original reference

Edited by Daniel Hjorth

Organisational entrepreneurship represents an interdisciplinary field of research that relates organisation, entrepreneurship and innovation studies in new ways. This Handbook establishes the scope of this interdisciplinary domain, challenges our perception of relationships between organisation(s) and entrepreneurship, and asks new questions central to our capacity to describe, analyse and understand organisational entrepreneurship.

Chapter 17: Organizing reality machines: artepreneurs and the new aesthetic enlightenment

Edited by Daniel Hjorth

Subjects: business and management, entrepreneurship, organisation studies


How do contemporary artists act as entrepreneurs? How do they accomplish the practical tasks involved in undertaking art projects and how do they organize in order to insure success for their enterprises? This chapter listens to contemporary artists to identify how they navigate in the art world as organizing entrepreneurs. In addition it examines the change in the world’s perception of artists when they step into the role of entrepreneur. Many have explored the role of entrepreneurs who make art work as an enterprise. A common view is that we have artists to thank for putting some play, reverie, and pleasure into our deadly serious everyday world! Their enterprises inject the unexpected, the spontaneous, the poetic, and the graceful into the normally dull seriousness of our orderly realities. That is why using the terms entrepreneur and artist together is no longer considered ambiguous, contradictory or even absurd to those who earlier looked upon art as something exotic and marginal to economic development. Some managerial gurus of corporate worlds look at artists as entrepreneurs of irrationality and the silly enterprise of art as a profitable escape from the dull bureaucracy that bogs down corporate creativity (Gustafsson, 2011). During the past decade especially, terms like “experience economy” and “creative class” have helped shape a new corporate awareness, one where artists are the ones untangling the red tape inhibiting profitable take off into the visionary skies of real success.

You are not authenticated to view the full text of this chapter or article.

Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.

Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.

Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.

Further information