Chapter 3: Montreal’s Technological and Cultural Clusters Strategy: The Case of the Multimedia, and Film and Audiovisual Production
Diane-Gabrielle Tremblay INTRODUCTION Metropolitan Montreal is witnessing economic renewal. In the past, Montreal’s economy flourished on traditional manufacturing activities and today the economy has successfully shifted in the direction of knowledge and innovation, after a certain number of years and various programs oriented towards the new sectors. According to PricewaterhouseCoopers (2000), the Montreal region ranks fourth among North American cities for hi-tech employment per capita, behind San Francisco (including Silicon Valley), Seattle (with Boeing and Microsoft) and Boston. In the Canadian aeronautics sector 70 per cent of R&D is done in Montreal and 60 per cent of employment is in Montreal. The IT and multimedia sectors have also contributed to Montreal’s economic industrial and territorial reconversion, especially in the aftermath of the dispirited 1980s crisis. Multimedia typically belongs with Montreal’s hi-tech sectors on the same footing as aerospace, telecommunications and biopharmaceuticals.1 Montreal’s multimedia sector is still relatively young, even if the gaming industry has become quite well known. It appeared in the 1990s with the expansion of the Internet and not until the mid-1990s could it be identified as such. Its specific contribution to innovation and territorial reconversion was then observable in Montreal and to some extent in Quebec City (Manzagol et al. 1999; Tremblay and Rousseau 2005; Tremblay et al. 2004). In more recent years, the film and visual effects sectors have also gained attention in the creative high-technology sectors. The ascent of the multimedia sector fostered other advances as well. As concerns urbanism, the thrust fostered the...
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