Research Handbooks in Business and Management series
Edited by Paula Kyrö
Chapter 14: David versus Goliath: how eco-entrepreneurs transform global ecosystems
There is nothing average about entrepreneurship. Entrepreneurship is not about-central tendencies; it is about extremes. Entrepreneurship is not about what is-likely; it is about what is possible. It is not about ordinary; it is about extraordinary.-The common denominator . . . is their recognition, realization, and-reaping of more value than anyone else (the market) could have anticipated.-(Isenberg, 2013)
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