Du Guirong, Yu Jinquan and Xu Lei* 3.1 INTRODUCTION This chapter will focus on five aspects of entrepreneurship research and education. First, the authors view the present situation in some universities with regard to entrepreneurship education. Second, from a review of published articles in Chinese academic journals and funded projects by the Chinese National Natural Science Foundation (NNSF), the authors analyze the changing research topics on entrepreneurship. Third, the authors describe the China National Entrepreneurship Competition for University Students and discuss its strengths and weaknesses. The authors report on university students’ attitudes towards entrepreneurship and conclude with some suggestions to improve entrepreneurship within China’s universities. 3.2 BACKGROUND ON ENTREPRENEURSHIP EDUCATION IN CHINA In the West, academic and pedagogical interest in entrepreneurship dates back 40 years. The first American entrepreneurship conference was held at Purdue University in 1970, at which 42 experts analyzed the entrepreneurship success rates of representative cases of companies from the Massachusetts Institute of Technology and Silicon Valley. This involved discussing the role the university played in promoting entrepreneurship development. The first International Conference on Entrepreneurship Research was held in Toronto, Canada in 1973. Scholars elaborated on the relationship of the two-way interaction between case studies of entrepreneurship and entrepreneurship education at their campuses. The Entrepreneurship Interest Groups were established in 1974 when the Academy of Management in the United States held its annual meeting. Since then, entrepreneurship research and education have increased dramatically.1 96 M2795 - THOMAS TEXT.indd 96 23/11/2011 13:39 Chinese entrepreneurship education 97 In...
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