Takeru Ohe and Siohong Tih* 8.1 INTRODUCTION While entrepreneurship education often aims toward enhancing trainees’ entrepreneurial intentions and small and medium-sized enterprise (SME) incubation, entrepreneurship education is yet to be fully explored and conceptualized. Conventional entrepreneurship education emphasizing theoretical understanding and classroom settings is a widely used approach in many countries. This chapter explores a more practical approach called “consulting-based entrepreneurship education” (CEE), where students develop experiential learning through consulting projects with local entrepreneurs. This approach was relatively new to the institutes in which they were introduced, and may be new to others seeking these types of learning experiences for their students. In addition, resource allocation for educational program improvements is often limited, with priority given to those showing evidence of effectiveness and significant impact on education outcomes. As such, this chapter reviews a CEE program conducted across three Asian cultures: Malaysia, Indonesia, and Vietnam. In addition, outcome measures of student satisfaction and performance are assessed. 8.2 LITERATURE ON ENTREPRENEURSHIP EDUCATION Entrepreneurship education and training is important for economic development, particularly in improving the quality and quantity of future entrepreneurs.1 2 3 There has been considerable interest in entrepreneurship education and training in recent years,3 4 5 evidenced by the growth in the number and type of program offerings, particularly at universities and educational establishments worldwide.6 7 8 Many universities in countries such as the USA,9 10 Canada,11 Australia,9 UK,4 12 Sweden5 13 and Malaysia,14 168 M2795 - THOMAS TEXT.indd 168 23/11/2011 13:39...
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