Chapter 11: Teaching Entrepreneurial Business Strategies in Global Markets: A Comparison of Cleantech Venture Assessment in the US and China
Peter Adriaens and Timothy Faley* 11.1 INTRODUCTION Investment in clean technologies has been identified by governments around the world as a strategic priority to combat global warming and to differentiate economic development in a technology domain that is often likened to the information technology (IT) revolution. As with the IT revolution, the center of innovation has shifted from the US to Asian economies, whereby US start-ups are focused on technology de-risking and prototyping, and Chinese start-ups are focusing on growth and scalability. Though both are part of the innovation continuum, these differences are often ignored by scholars, and yet both are essential to jump-start a cleantech entrepreneurial economy. We describe here the educational platforms necessary for preparing US and Chinese engineering and MBA students for a global cleantech economy. The goal of integrating global entrepreneurial business strategies in US and Chinese engineering and business curricula is to discuss and identify differences in these strategies and global opportunity shifts in response to economic disequilibria. The specific objectives are to: understand the enabling technological and social drivers that render entrepreneurship successful, teach entrepreneurial business tools for technology venture assessment, and apply these tools and drivers to the cleantech opportunity space. The programs have resulted in student exchanges between Chinese institutions and the University of Michigan (UM); a cleantech joint venture between a US and a Chinese business and joint US–China CleanTech Entrepreneurship workshops. 211 M2795 - THOMAS TEXT.indd 211 23/11/2011 13:39 212 Entrepreneurship education in Asia 11.2 BACKGROUND 11.2.1 Economic...
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