Table of Contents

Handbook of Qualitative Research Techniques and Analysis in Entrepreneurship

Handbook of Qualitative Research Techniques and Analysis in Entrepreneurship

Research Handbooks in Business and Management series

Edited by Helle Neergaard and Claire Leitch

This insightful Handbook introduces a variety of qualitative data collection methods and analysis techniques pertinent in exploring the complex phenomenon of entrepreneurship. Detailed and practical accounts of how to conduct research employing verbal protocol analysis, critical incident technique, repertory grids, metaphors, and the constant comparative method are provided. Scholars new to the area, doctoral students, as well as established academics keen to extend their research scope, will find this book an invaluable and timely resource.


Helle Neergaard and Claire M. Leitch

Subjects: business and management, entrepreneurship, research methods in business and management, research methods, qualitative research methods, research methods in business and management


This book is a sequel to Handbook of Qualitative Research Methods in Entrepreneurship, which provided a reference point for some of the most essential elements and critical choices in qualitative research design, collecting and analysing information. Our aim in this volume is to build on that foundation and to more specifically assist young researchers in particular by providing step-by-step explanations of some of the techniques that have been used by more experienced researchers to explore entrepreneurial phenomena. Our experience of teaching and working with doctoral students confirms that choosing the most appropriate technique is actually one of the most challenging tasks in the research process. Problems in figuring out precisely the most appropriate data collection and analysis techniques to employ can result from a lack of understanding and knowledge about the origins and subsequent development of many of the methods which have been employed. We believe this has been complicated by two main factors. First, techniques for collecting and analysing data are rarely addressed in detail in published articles, which by default have very short accounts of the methodology adopted and often do not include a philosophical rationale for the choices made. Second, the constant development of new ‘tools’ and refinement of existing tools employed in qualitative research studies has meant that researchers often face a confusing range from which to choose.