Research Handbooks in Business and Management series
Edited by Helle Neergaard and Claire Leitch
Metaphor methodologies: exploring entrepreneurship research, pedagogy and researchers
This part presents research projects which use metaphors to study entrepreneurship, and tries to evaluate the relative advantages and disadvantages of the different methods used. This part introduction touches on the theoretical background to using metaphor methodologies and reviews the entrepreneurship metaphor literature. The three chapters in this part consider the process of metaphor methodologies, and address the methodological challenges faced by researchers in the real world. Understanding how entrepreneurs are perceived contributes to our appreciation of the context for enterprise, generates insights into related topics such as entrepreneurial identities and roles, and may also show how entrepreneurial meaning is made and shared. There has been a noticeable, if rather restrained, trend over the past few years towards the use of metaphors as a source of perceptions and conceptualizations of the entrepreneur.
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