Research Handbooks in Business and Management series
Edited by Helle Neergaard and Claire Leitch
Blackburn and Stokes (2000: 48) suggest that focus groups have been ‘relatively under used’ in entrepreneurship research and that part of the reason for this might be a lack of understanding by researchers of ‘what rigorously conducted focus groups can achieve’. With this in mind, the aim of this section is to provide the reader with a greater awareness of the potential for conducting focus group studies in entrepreneurship research, and specific guidance on how to organize and conduct various types of focus groups. As a qualitative research method, focus groups are particularly helpful in allowing researchers to discover not only what people think about a particular issue, but also ‘why they think the way they do’ (Easton et al. 2003: 719).
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