Table of Contents

Handbook of Qualitative Research Techniques and Analysis in Entrepreneurship

Handbook of Qualitative Research Techniques and Analysis in Entrepreneurship

Research Handbooks in Business and Management series

Edited by Helle Neergaard and Claire Leitch

This insightful Handbook introduces a variety of qualitative data collection methods and analysis techniques pertinent in exploring the complex phenomenon of entrepreneurship. Detailed and practical accounts of how to conduct research employing verbal protocol analysis, critical incident technique, repertory grids, metaphors, and the constant comparative method are provided. Scholars new to the area, doctoral students, as well as established academics keen to extend their research scope, will find this book an invaluable and timely resource.

Provenance and use of focus groups

John Watson and Rick Newby

Subjects: business and management, entrepreneurship, research methods in business and management, research methods, qualitative research methods, research methods in business and management


Blackburn and Stokes (2000: 48) suggest that focus groups have been ‘relatively under used’ in entrepreneurship research and that part of the reason for this might be a lack of understanding by researchers of ‘what rigorously conducted focus groups can achieve’. With this in mind, the aim of this section is to provide the reader with a greater awareness of the potential for conducting focus group studies in entrepreneurship research, and specific guidance on how to organize and conduct various types of focus groups. As a qualitative research method, focus groups are particularly helpful in allowing researchers to discover not only what people think about a particular issue, but also ‘why they think the way they do’ (Easton et al. 2003: 719).

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