Table of Contents

The handbook of industrial innovation

The handbook of industrial innovation

Elgar original reference

Edited by Mark Dodgson and Roy Rothwell

Industrial innovation is essential for national and corporate competitiveness. Understanding the nature, determinants and consequences of innovation is a key task of managers, public policymakers and all students of industry and business.

Chapter 23: Marketing and Innovation

Dale Littler

Subjects: economics and finance, industrial organisation


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