Table of Contents

Recent Developments in the Economics of Advertising

Recent Developments in the Economics of Advertising

Elgar Research Reviews in Economics

Simon P. Anderson

The research review discusses important papers in the economics of advertising since the Millennium. It covers embellishments of established theories, newer theories, and empirical testing of both. Topics include informative, persuasive, and comparative advertising, content analysis, targeting, information congestion, signalling, and information disclosure.

About this Research Review

Simon P. Anderson

Subjects: economics and finance, economic psychology, industrial organisation

About Elgar Research Reviews

Elgar Research Reviews consist of two principal components: a scholarly review article and a list of recommended readings.

Each review article is prepared by a leading scholar and introduces the relevant field of academic study by surveying the seminal and most transformative articles within that field. The article sets the recommended readings into context, revealing how they have shaped scholarship and why they are important to the development of the field. To facilitate further research the recommended readings are fully referenced.

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A print edition of this resource is also available.

Recent Developments in the Economics of Advertising

Simon P. Anderson (ed.)

ISBN: 978 1 78347 887 3

The print edition includes the full text of the review article and of the recommended readings. Each recommended reading is presented exactly as it appeared in its original setting.

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