The research review discusses important papers in the economics of advertising since the Millennium. It covers embellishments of established theories, newer theories, and empirical testing of both. Topics include informative, persuasive, and comparative advertising, content analysis, targeting, information congestion, signalling, and information disclosure.
Elgar Research Reviews in Economics
About this Research Review
About Elgar Research Reviews
Elgar Research Reviews consist of two principal components: a scholarly review article and a list of recommended readings.
Each review article is prepared by a leading scholar and introduces the relevant field of academic study by surveying the seminal and most transformative articles within that field. The article sets the recommended readings into context, revealing how they have shaped scholarship and why they are important to the development of the field. To facilitate further research the recommended readings are fully referenced.
Using the reference links provided
If your library has provided the location of their link resolver you can search for the article in their online catalogue. To facilitate this we have included a hyperlink under each reference.
There is also a link to search for each reading within Google Scholar, providing an important alternative method of finding the readings on the original publisher’s website and helping you to identify similar work.
Finding the print version of the print recommended readings
A print edition of this resource is also available.
Recent Developments in the Economics of Advertising
Simon P. Anderson (ed.)
ISBN: 978 1 78347 887 3
The print edition includes the full text of the review article and of the recommended readings. Each recommended reading is presented exactly as it appeared in its original setting.
To see if the print edition is available in your library, use the ‘Find This Book In Your Library’ button at the top of this page. Note that the button only appears if your library has provided details of their link resolver.