Consumer-friendly access to digital content by ensuring fair remuneration of creators: a Latvian study
The present paper analyses the issues related to the legitimate use of copyright protected content available on the Internet and deals with the limitation of rights and remuneration to creators of that digital content. Due to technological progress, works made available on the Internet are easily accessible, their content tends to be increasingly affluent and enticing, and everyone seeks to view, listen and share it with friends and relatives, using the advantages provided by the new technologies. The presently applicable regulation, however, does not meet the wishes and interests of society, and society tends to ignore any rules it does not understand. Circulation of works on the Internet is conducted continuously without the authors’ permission and also without users paying for it. Therefore, a mechanism should be established to enable the quick and simple access by society to cultural products and ensure the fair compensation of the creators of such products. The main research question raised by this study is whether the public is ready for a new payment, which would allow consumers legal access to the digital content available on the Internet. The survey seeking to answer this question was conducted among students. The study demonstrates that mostly society is ready for a new small payment if it allows them to use digital content on the Internet legally.