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Capturing the Innovation Opportunity Space

Creating Business Models with New Forms of Innovation​

Stephen Flowers, Martin Meyer and Jari Kuusisto

Innovation is changing and this exciting book explores how the shift to more collaborative ways of working with users, on-line communities and the crowd opens up novel business possibilities. The Innovation Opportunity Space approach enables managers, policymakers and academics to better understand emerging new business opportunities. Drawing on the findings of international research, the book provides a systematic and clear understanding of the radical business models new forms of innovation are making possible. These are explored across a wide range of examples and case studies, with the final chapter including a series a tools for those who seek to capture their own Innovation Opportunity Space​
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Chapter 3: Exploring the changing landscape of innovation: the rise of users, online communities and the crowd

Creating Business Models with New Forms of Innovation​

Stephen Flowers and Martin Meyer


This chapter focuses on the part played by users of technologies and online communities in the creation of new goods and services. Taking as its starting point some of the earliest recorded mentions of innovation by users of technologies, the chapter charts the role of technology users in the invention and innovation of new machines, consumer products and services. It explores how practical people, and not scientists, were at the leading edge of invention and highlights the importance of users’ knowledge and experience in the processes of invention and innovation. The way in which the recent growth of online communities and the crowd is revolutionising the creation and consumption of goods and services is also examined and a series of case studies are used to illustrate the impact of this phenomenon.

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