Chapter 6: Analytics 1: big data
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Chapter 6 discusses the differences between traditional data gathering, categorization and reporting and current practices with big data. Measurement scales, response formats and the relationship between them are reviewed. The chapter introduces SAS Visual Analytics software and runs through descriptive statistics, tabulation, cross-tabulation and visualization according to the different measurement types. The tools are related back to a number of the practical examples covered in previous chapters.

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