Analytics 1: big data

G. Scott Erickson

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Chapter 6: Analytics 1: big data

G. Scott Erickson

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Category:: Monograph Chapter

Published:: 27 Oct 2017

Page Range:: 133–160

Collection:: Business 2017

DOI:: https://doi.org/10.4337/9781786432698.00012

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Chapter 6 discusses the differences between traditional data gathering, categorization and reporting and current practices with big data. Measurement scales, response formats and the relationship between them are reviewed. The chapter introduces SAS Visual Analytics software and runs through descriptive statistics, tabulation, cross-tabulation and visualization according to the different measurement types. The tools are related back to a number of the practical examples covered in previous chapters.

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New Methods of Market Research and Analysis

Monograph Book

Published:: 27 Oct 2017

Print ISBN:: 9781786432681

eISBN:: 9781786432698

DOI:: https://doi.org/10.4337/9781786432698

Pages:: 208

Collection:: Business 2017

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Subjects
- Business and Management
  - Marketing
  - Research Methods in Business and Management
- Research Methods
  - Research Methods in Business and Management

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