Analytics 2: marketing analytics

G. Scott Erickson

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Chapter 7: Analytics 2: marketing analytics

G. Scott Erickson

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Category:: Monograph Chapter

Published:: 27 Oct 2017

Page Range:: 161–192

Collection:: Business 2017

DOI:: https://doi.org/10.4337/9781786432698.00013

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Chapter 7 explains new analytic techniques designed to study and obtain insights from big data basics. It covers linear regression concepts, decision trees and clustering analysis, the first two tied specifically to predictive analytics. Each is illustrated with the SAS Visual Analytics software and large data sets, explaining what the software is doing and what the results mean. All are then tied back to practical examples in previous chapters.

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New Methods of Market Research and Analysis

Monograph Book

Published:: 27 Oct 2017

Print ISBN:: 9781786432681

eISBN:: 9781786432698

DOI:: https://doi.org/10.4337/9781786432698

Pages:: 208

Collection:: Business 2017

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Subjects
- Business and Management
  - Marketing
  - Research Methods in Business and Management
- Research Methods
  - Research Methods in Business and Management

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