European Fashion Law
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European Fashion Law

A Practical Guide from Start-up to Global Success

Rosie Burbidge

European Fashion Law: A Practical Guide from Start-up to Global Success provides an accessible guide to the legal issues associated with running a fashion business in Europe. This concise book follows the lifecycle of a fashion business from protecting initial designs through to global expansion. https://www.europeanfashionlaw.com/about-the-book
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Chapter 11: Before signing an agency or distribution agreement

Rosie Burbidge

Abstract

Agents and distributors are essential to the success of the fashion industry. They enable new brands to grow and to reach new markets around the world. It is therefore important to understand the difference between the two as well as the associated legal risks, particularly in a European context. This chapter looks at the impact of the Commercial Agents Directive as well as specific agreements such as selective distribution agreements. It also considers the impact of e-commerce and in particular, the ability that some luxury businesses may have to restrict the sale of their good on popular marketplaces such as eBay and Amazon.

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