Chapter 2: Actors in cultural tourism practices
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Cultural tourism practices centre on experiences that are created through the interaction of the antecedents of visitors and the opportunities provided by cultural tourism attractions and events. In a practice approach to cultural tourism, both the consumers and producers of cultural tourism experiences are considered as important actors who combine skills and resources to co-create cultural experiences. This chapter outlines the changing typologies, motivations and behaviours of the cultural tourist, and traces the ways in which the tourists interact with the producers and stagers of cultural experiences, including individual suppliers and organizations. The role of the producer is seen not just as a reaction to demand, but also the power to shape demand through the anticipation of future value. A review of the literature dissects the conceptualization of the cultural tourist from marketing approaches to the sociology of taste and the rise of performance and creative tourism. This analysis emphasizes the reflexive and relational nature of contemporary cultural tourism.

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