Cover Rethinking Advertising as Paratextual Communication

Rethinking Advertising as Paratextual Communication

Chris Hackley
and
Rungpaka A. Hackley
Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts.
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Monograph Book
Published:
14 Apr 2022
Print ISBN:
9781800882614
eISBN:
9781800882621
DOI:
https://doi.org/10.4337/9781800882621
Pages:
160
Collection:
Business 2022
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