Introduction to Youth Marketing to Digital Natives
Category:
Monograph Chapter
Published:
12 Oct 2021
Page Range:
1–3
Collection:
Business 2021
DOI:
https://doi.org/10.4337/9781839109300.00008
Restricted access

In this book, I offer new lenses to decode the youth market from the perspective of digital natives and their youth consumption cultures. Whether you are a researcher, a student, a business professional, or a brand manager, you will find in this book novel tools and a new segmentation method that can help you deal effectively with this paradoxical, digital, emotional, ethical, and collaborative youth group.

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Cover Youth Marketing to Digital Natives
Youth Marketing to Digital Natives
Monograph Book
Published:
12 Oct 2021
Print ISBN:
9781839109294
eISBN:
9781839109300
DOI:
https://doi.org/10.4337/9781839109300
Pages:
288
Collection:
Business 2021
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