International Handbook of Research on Indigenous Entrepreneurship
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International Handbook of Research on Indigenous Entrepreneurship

Edited by Léo-Paul Dana and Robert B. Anderson

The comprehensive and thoroughly accessible International Handbook of Research on Indigenous Entrepreneurship aims to develop a multidisciplinary theory explaining entrepreneurship as a function of cultural perceptions of opportunity. The Handbook presents a multitude of fascinating, superbly illustrated studies on the facets of entrepreneurship amongst indigenous peoples.
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Chapter 34: The Road Less Travelled in Peru

Ana María Peredo


Ana María Peredo Introduction This is the story of struggle for survival in the Andes. Ravaged by the excesses of Nature, a brutal insurgent conflict and more recently by the inroads of economic globalization, the inhabitants of the Peruvian sierra face the prospect of ever-increasing poverty (see Figures 34.1 and 34.2) and the withering away of their villages and cultural traditions (see Figure 34.3). While there are no permanent solutions, purely local initiatives centring on community-organized and operated enterprises have produced some creative approaches. These may offer alternatives and hope to other communities. The thread of history The mountains of the Peruvian Andes, incredibly lush where the eastern slopes fall to the basin of the Amazon system and brutally arid as they rise in the west from the coastal Figure 34.1 Poverty in the Andes (photo by Léo-Paul Dana © 2005) 426 The road less travelled in Peru 427 Figure 34.2 Will the future get better? (photo by Léo-Paul Dana © 2005) 428 International handbook of research on indigenous entrepreneurship Figure 34.3 Faithful to traditions (photo by Léo-Paul Dana © 2005) desert, are home to people of pure or almost pure indigenous stock (see Figure 34.4). These are the Quechua, descendants of the vast empire of the Incas (see Figure 34.5). Centuries of outside influence following the Spanish conquest in the sixteenth century failed to change the isolation, and the people continued to live in their villages, maintaining their The road less travelled in Peru 429...

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