China Marketing

Ying Ho; Kam-hon Lee

Handbook of Research on Asian Business

Elgar original reference

Edited by Henry Wai-chung Yeung

The rise of Asia as an important region for global business has been widely recognized as one of the most significant economic phenomena in the new millennium. This accessible and comprehensive Handbook brings together state-of-the-art reviews of Asian business in an expansive range of areas including: business organizations; strategic management; marketing; state–business relations; business and development; and business policy issues.

Handbook

Published in print:: 28 Nov 2006

ISBN:: 9781843769606

eISBN:: 9781847203182

DOI:: https://doi.org/10.4337/9781847203182

Pages:: 512

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Chapter 10: China Marketing

Ying Ho and Kam-hon Lee

Handbook Chapter

Published:: 28 November 2006

Category:: Handbook Chapter

DOI:: https://doi.org/10.4337/9781847203182.00018

Pages:: (26 total)

Collection: Business 2010 and before

Extract

10. China marketing Ying Ho and Kam-hon Lee China is emerging as an economic giant no one can ignore. It is rapidly transforming itself from a centrally controlled economy into a market-based economy. The integration of China into the global econo...

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