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Trust and New Technologies
Marketing and Management on the Internet and Mobile Media
Edited by
Teemu Kautonen
and
Heikki Karjaluoto
Restricted access
Trust and New Technologies presents versatile new research that illustrates the different roles that trust plays in the marketing and management of new technologies.
Restricted access
Content
Front Matter
Copyright
Contents
Figures
Tables
Contributors
Preface
PART I: CONSUMER TRUST IN ONLINE ENVIRONMENTS
Chapter 1: Consumer Trust in Electronic Commerce: Conceptualization and Classification of Trust Building Measures
Chapter 2: The Importance of Brand Trust Online
Chapter 3: Trusting the Consumer Avatar: An Examination of Trust and Risk Factors in Electronic and Virtual Retailing
Chapter 4: Grey Market e-Shopping and Trust Building Practices in China
Chapter 5: Effect of Gender on Trust in Online Banking: A Cross-national Comparison
Chapter 6: Online Auctions: A Review of Literature on Types of Fraud and Trust Building
Chapter 7: Consumers’ Views on Trust, Risk, Privacy and Security in e-Commerce: A Qualitative Analysis
PART II: TRUST AND MOBILE MEDIA
Chapter 8: The Mediating Effects of Privacy and Preference Management on Trust and Consumer Participation in a Mobile Marketing Initiative: A Proposed Conceptual Model
Chapter 9: Assessing the Effects of Trust on Mobile Advertising Campaigns: The Japanese Case
Chapter 10: Sources of Trust in Permission-based Mobile Marketing: A Cross-country Comparison
Chapter 11: Interpersonal Trust and Mobile Communication: A Social Network Approach
PART III: NEW TECHNOLOGIES AND TRUST WITHIN AND BETWEEN ORGANIZATIONS
Chapter 12: Who is on the Other Side of the Screen? The Role of Trust in Virtual Teams
Chapter 13: Developing Pre-relational Trust in Technology Service Providers
Chapter 14: Reengineering Trust in Global Information Systems
Chapter 15: Knowledge Management and Trust
Chapter 16: The Role of Uncertainty and Trust in the Marketing of New Technologies
Index
Monograph Book
Published:
31 Oct 2008
Print ISBN:
9781847205681
eISBN:
9781848445086
DOI:
https://doi.org/10.4337/9781848445086
Pages:
328
Collection:
Business 2010 and before
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Subjects
Business and Management
Knowledge Management
Marketing
Innovation and Technology
Knowledge Management
Technology and ICT
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