Trust and New Technologies

Marketing and Management on the Internet and Mobile Media

Edited by Teemu Kautonen and Heikki Karjaluoto

Trust and New Technologies presents versatile new research that illustrates the different roles that trust plays in the marketing and management of new technologies.

Monograph Book

ISBN:: 9781847205681

eISBN:: 9781848445086

DOI:: https://doi.org/10.4337/9781848445086

Pages:: 328

Collection: Business 2010 and before

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Trust and New Technologies

Marketing and Management on the Internet and Mobile Media

Edited by Teemu Kautonen and Heikki Karjaluoto

Monograph Book

Table of contents

Supplementary Materials

Trust and New Technologies

Marketing and Management on the Internet and Mobile Media

Edited by Teemu Kautonen and Heikki Karjaluoto

Monograph Book

Table of contents Table of contents

Supplementary Materials

Related Subjects

Table of contents