Entering alliances is primarily concerned with initiators who share a vision and a dream and take the initiative to start the alliance together. The forming phase will be key during the whole lifecycle of an alliance. It is not only a question of exploring initial answers to the most relevant question that any alliance should face: why do we exist? but also of bringing initiators, early followers, and potential partners together around the answers to that question. The forming stage is the phase of getting acquainted and exploring the possibilities of inspiring and supporting each other. It is mainly a question of developing trust and investing in relationships. Individual motives and commitment play a role in this, as do relational qualities. The central question in forming an alliance is the meaning and purpose of the alliance and the building of common ground. Special attention is given to how to build common ground and joint ambitions and the importance of local embeddedness while working in a global context.
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