Digitization has created both challenges and new opportunities for content
markets and their players. With digitization content providers - at all
stages of the supply chain - have had broad, diverse opportunities to
simplify the creative processes and to distribute the material cheap, fast
and to everywhere with internet access. A key challenge is the potential for
piracy, which is significantly more pronounced with digital technology. In
this chapter, however, it will be revealed that the legal content market in
the digital era is also suffering from an imbalance, and probably to such a
degree that it is not sustainable. Authors and performers are continuously
getting paid less for providing for a greater digital consumption by the end
users. In this chapter the imbalance will be documented by presenting an
empirical study of the Norwegian music sector in 2019.
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