The Where of Creativities explores the organisational forms and processes
that allow creativity to thrive. The locations and approaches that can
nurture and facilitating the 'ingredients' and 'blends' considered in The
What and The How parts of the book. Accordingly, The Where examines the
history of work places, systems and structures within which creativity can
happen: from the earliest attempts to formalize organizations to the most
avant-garde work space trends, and the ways in which these forms can enable
or hinder your creativity. The framework for this chapter is a 'work bench'
or benches. It focusses creators on two key choices: the degree of control
exerted by the originators of the creativity, and the scale of the
enterprise. The first choice relates to the level of control of the
organization. Should this be tighter, with decisions directed by the
founder, leader or corporate policies and practices at the centre? Or should
this be looser, with much more latitude for self-management, collaboration,
organic development, and inspiration for new pathways coming from multiple
directions? The second dimension, organisational scale, may be less of a
choice. Scale here is relative - to the rest of the industry and to your
competitors. Are you seeking to promote creativity in a larger organization
or a smaller one? Putting these two axes together results in a 2 by 2 schema
with four creative process formations: M-Form - Larger and Tighter; X-Form -
Larger and Looser; Star-Form - Smaller and Tighter; O-Form - Smaller and
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