Each of these pathways is illustrated with a different case or 'recipe' • The
Beatles - four young men found shared purpose in making music, but as their
band grew, their why's and creative paths diverged • Ben and Jerry's - a
series of happy accidents led to the emergence of a successful business, but
Ben and Jerry decided to step away on an 'exit ramp' • Papi Jiang - after a
rapid rise on Chinese social media, this 'young woman of beauty and talent'
decided not to build on her success as an online influencer • MC Hammer -
often dismissed as a commercialised 'sell-out', young Stanley Burrell
plotted new eclectic creative path which others would later follow • Diego
Maradona - the world's greatest footballer found himself trapped by his
success in the city which initially nurtured his creative genius • The
Operational Hijab - a project to make a hijab for the New Zealand police was
successful, the creators then leased their IP to others as a 'creative
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