As the adoption of digital technology sweeps across industries, there is a need to validate its effects in different sectors in developing countries. Heeding this concern, we investigated the influence of the adoption of digital technology within the micro and small enterprises in Kenya. A descriptive multiple-case design in busy micro and small enterprise markets in Nairobi was adopted. Using empirical data, we observed and analyzed the influence, impact, and integration of digital technology into the firms' business practices. We concluded that a combination of psycho-social, socio-economic, and technological capability factors affected digital adoption. Using the technology affordances and constraints theory, we postulate that the identified factors place certain restrictions on digital adoption. Leveraging on the arguments of the socio-materiality and the dependency theories, we posit that there are incidental consequences of digital adoption and challenge the notion that digital adoption always works in a mutually beneficial manner.
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