Crowdfunding is a key method of finance for entrepreneurs. Recent advances in the crowdfunding literature highlight differences both in the way gender and innovation strategy are perceived. However, many details about these relationships remain unexplored. In this chapter, we build on previous studies on gender and innovation and propose that female project creators utilizing an open innovation strategy for their projects will have superior outcomes. To support our propositions, we use a matching methodology across a large set of projects found on the rewards-based crowdfunding platform Kickstarter.com. We conclude by offering future avenues of research to fill important knowledge gaps concerning the intersection of gender and innovation strategy in crowdfunding more generally.
Institutional Login
Log in with Open Athens, Shibboleth, or your institutional credentials
Personal login
Log in with your Elgar Online account
-
Front Matter
-
Part I: Diversity and innovation in different contexts
-
Part II: Innovation policies, initiatives and ecosystems
-
Part III: Conclusion
-
Back Matter
