Chapter 9: Deterrence or empowerment? Awareness and information campaigns as a migration governance tool to stop irregular migration
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This chapter focuses on how Western governments increasingly are funding migration information and awareness campaigns which bring the border into the everyday spaces of local communities, often long before migrants attempt to cross any physical or legal boundaries. In contrast to other state-driven migration governance tools that set physical, legal or technological barriers to stop, filter and direct migration, information campaigns target people’s migration aspirations and imaginaries. The chapter underscores key characteristics of contemporary migration information campaigns and the actors and organizations involved in managing, designing, and delivering them to local audiences. Building on recent research and ethnographic fieldwork in Senegal the affective dimension of the campaigns is highlighted to show how emotions and moral sentiments comes to play a vital role in the governance of irregular migration. To promote a sedentary life, such communicative efforts combine narratives of care, national pride, protection, fear and control.

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