Cover Research Handbook on Digital Strategy

Research Handbook on Digital Strategy

Research Handbooks in Business and Management series

This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of different solutions to entirely novel issues posed by the new competitive digital context. This title contains one or more Open Access chapters.

Keywords:
Digital strategy; digital platforms; digital coopetition; platform governance; freemium strategies; big data analytics strategies
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Handbook
Published:
18 May 2023
Print ISBN:
9781800378896
eISBN:
9781800378902
DOI:
https://doi.org/10.4337/9781800378902
Pages:
428
Collection:
Business 2023
Copyright:
Copyright Edward Elgar Publishing 2023
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