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Chapter 6 highlights the methodological principles that differentiate ethnography from other methods, especially those rooted in the positivistic paradigm. We usually look for deeper connections in ethnographic research, layers of meaning beneath the better-known and more superficial levels of knowing. To achieve its aims, the ethnographic study depends on the quality of relationships established in the field. The relationship with the field and the profession's integrity depends in turn, on our ability to build and maintain trust. These are ruled by situational ethics, emergent and multifaceted and thus impossible to plan or predict but with an imperative to adapt, adjust and become trustworthy in the field.

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