Chapter 7 explores the strengths of ethnography but also the contextual weaknesses of the method. In some cases, ethnography is not the recommended approach for methodological, practical, and even personal reasons. Authors show that ethnography is a unique way to understand what it means to be human. It is an empirical philosophy that combines the universal with the particular. Ethnography allows exploring new and unknown territories. Its direct contact with the field, emerging research design and being open to serendipities and surprises make ethnography an excellent approach to looking at well-known research fields and problems from a novel perspective. The same characteristics, i.e. direct and intensive contact with the field, also pose risks and challenges for a research project and the researcher.
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Front Matter
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Back Matter
