Chapter 3 provides an overview of observational methods used in ethnography, namely participant and non-participant observations. The researcher’s goal in observation is not to see the general but the individual on their terms. Moreover, ethnographers use their vision and, by being in the field, use other senses. From this holistic immersion, ethnography derives an integral part of its authority and credibility.

You are not authenticated to view the full text of this chapter or article.

Access options

Get access to the full article by using one of the access options below.

Other access options

Redeem Token

Institutional Login

Log in with Open Athens, Shibboleth, or your institutional credentials

Login via Institutional Access

Personal login

Log in with your Elgar Online account

Login with your Elgar account